Instagram Still Benefiting from TikTok’s Ban in India

Has now reclaimed the top spot in terms of total global downloads as of the fourth quarter of 2021.

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According to new data published by app intelligence firm Sensor Tower

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Instagram just had its best quarter since at least 2014, with app installs up 10% over Q3.

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In fact, Q4 2021 was only the second time in the past two years that TikTok wasn’t the No. 1 app by worldwide downloads, the firm says.

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Instagram’s move to the top of the global (non-game) app market comes from an increase in installs from Android users, specifically.

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in Q2 2020, approximately 21% of Instagram’s downloads were from India, and that share increased to 39% by Q4 2021.

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