Instagram Still Benefiting from TikTok’s Ban in India
Has now reclaimed the top spot in terms of total global downloads as of the fourth quarter of 2021.
According to new data published by app intelligence firm Sensor Tower
Instagram just had its best quarter since at least 2014, with app installs up 10% over Q3.
In fact, Q4 2021 was only the second time in the past two years that TikTok wasn’t the No. 1 app by worldwide downloads, the firm says.
Instagram’s move to the top of the global (non-game) app market comes from an increase in installs from Android users, specifically.
in Q2 2020, approximately 21% of Instagram’s downloads were from India, and that share increased to 39% by Q4 2021.