TikTok is testing AI tool to Scan products in videos and recommend similar items to users

TikTok is testing AI tool to Scan products in videos and recommend similar items to users

TikTok spokesperson has confirmed that the AI tool is in its early stages.

The company is currently experimenting to users in the US and UK.

But some users are talking it may never officially launch

The company uses machine-object detection to identify products in videos.

Integrating e-commerce into the Tiktok app to improve the overall user experience.

This AI tool is another step for the company to promote its shopping section.

TikTok has offered shipping deals and other discounts to sellers.