Why is optimising customer touchpoints online beneficial for businesses?

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Why is optimising customer touchpoints online beneficial for businesses?

  • A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • B. It gives businesses the opportunity to save money on online advertising
  • C. It provides customers with value every time they come into contact with a brand, helping build trust
  • D. It gives businesses an opportunity to collect more data from potential customers

Answer (C) It provides customers with value every time they come into contact with a brand, helping build trust

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