Google is introducing a blue tick verification feature for its Gmail users. This new feature is expected to enhance email security and provide an additional layer of trust for Gmail users, the company announced on Wednesday.
The blue checkmark feature is implemented through Brand Indicators for Message Identification (BIMI), a technology that allows organizations to display their verified logo as the sender avatar in emails.
The feature has been rolled out and is now available to all Google Workspace customers, legacy G Suite Basic and Business customers, along with users with personal Google accounts.
The tech giant said “Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust”.
As we know, verification checkmarks aren’t just a Twitter-only concept, as YouTube, Pinterest, TikTok and many other digital platforms have some form of verification. Google claims that strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust.