Samsung removes Google Assistant from smart TVs


South Korean tech giant Samsung has opted to discontinue a crucial feature in its smart TVs, leaving users without a familiar and convenient option. As per information Samsung removes Google Assistant from smart TVs.

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Google Assistant is shutting down on Samsung TVs

Starting March 1st, 2024, you won’t be able to use Google Assistant on your Samsung smart TV anymore. This means you can’t use your voice to control your TV, search for shows, or ask questions like you used to.

Samsung removes Google Assistant from Samsung smart TVs
Google Assistant not longer on Samsung TVs (📷: Google)

Also read: Samsung Galaxy S24 series got record pre-orders in the Netherlands

Samsung says it’s because of a “change in Google’s policy,” but the exact reason is unclear.

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“Due to a change in Google’s policy, Google Assistant will no longer be available on Samsung TVs beginning March 1st, 2024.”

Source: Samsung

Samsung says, All Samsung smart TVs from 2020, 2021, and 2022 will lose Google Assistant. This includes 8K and 4K QLED TVs, Crystal UHD TVs, and Lifestyle TVs like The Frame, The Serif, The Terrace, and The Sero.

Don’t worry, alternatives are available. you won’t be completely voiceless. You can still use other voice assistants like Bixby, Samsung’s own assistant, or Amazon Alexa. These are already built into most Samsung TVs.

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We recently covered that Google is preparing to Rebrand Bard’s name to Gemini, there’s never been a better opportunity for the AI-powered Assistant revamp.